12 BEST Ways To Get Nail & Beauty Products Into A Gift Guide 
Here are some effective ways you can get your nail art or beauty products featured in a gift guide for any time of the year.
Do you have a nail art or beauty product that you would love to see featured in one of those highly ranked beauty gift guides? Gifting seasons aren't just for the winter months, at any time of year it can be extremely profitable for a small nail art business.
There are literally gift guides for everything. Mother's Day, Valentine's Day. And then gift guides based on personal preferences like Best Gifts For Beauty Lovers or Gift Ideas For Nail Techs. Yup, sales come rolling in for those nail art brands that are featured in gift guides.
From affordable gifts, to the most luxurious, there is a gift guide tailored for everything under the sun, offering the best nail art products with links for buying that go directly to your shop or website.
These gift lists are visited by countless people looking for gifts. Nail art techs, beauty lovers and at home nail art shoppers who are looking for ideal gifts. So of course, you want to have your nail art products featured in these highly ranked shopping guides!
Whether you're a large nail salon, a nail tech who does nails from home or an Etsy shop, getting your product into gift guide articles is easier than you think. We will show you how you can do this for your own business.
In this blog post, we'll give you some great tips on how to get your product into the hands of a gift guide curator. Keep reading for the best insider tips and tricks on how to make your product stand out from the competition!
HOW TO GET NAIL ART & BEAUTY PRODUCTS FEATURED IN A GIFT GUIDE
1. MAKE YOUR SHOP GIFT READY!
Your online presence needs to be editor-friendly, so that means it must be presentable and professional. Your website or blog should be easy to navigate, well-written descriptions, and provide a good customer experience. This matters not only for the editors that are looking for nail art products to be included in their gift guides but also for their readers and future visitors.
A luring coupon with a discount for is also a welcoming addition worth considering when pitching for a gift guide. But be aware, lots of gift guides will not include a coupon code unless it does not have an expiry date.
2. CONTACT THE NAIL BLOGGERS AND BEAUTY WEBSITES THAT REACH YOUR TARGET AUDIENCE
Research your ideal magazines and blogs. You will have to decide which blogs and media websites target your market audience. If you are good at selling your nail art supplies and products you probably already know your targeted customers. If you have google analytics or tracking, write down the age groups and demographic of your ideal customer.
Type in gift guide submissions on Google. You will get a list of all of the gift guides that are accepting submissions. This isn't a complete list though. You can also go one step further and search for gift guides in your specific niche or based on products.
Here are some example searches to try:
Best Gifts For Nail Technicians
Gift Ideas For Beauty Lovers
Gifts For Makeup Lovers
Gift Ideas For At Home Nail Artists
You can also search for a magazine or blog that you already know of and find the right person to contact which is usually at the bottom of a website.
3. CREATE A GOOD PITCH AT THE RIGHT TIME
Pitch your products 6-12 months in advance. Many publications work 6 months up to a year or more out.
There are different types of gift guides out there, so it's important that you're aware of what type of gift guide you want to be featured in. Make sure that your pitch is speaking not only to the publication’s (and yours) demographic but also is aligned with their values.
For example: If the publication is cruelty-free, or features products that are 5 free, make sure that the products you mention meet that criteria. Or, if the brand promotes their products to teens, and you have more of a refined product that speaks to people over 50. Make sure you are contacting the right websites.
Another example, if you own an online store selling nail art supplies, then it would make more sense for you to apply to be featured in a nail supply guide as opposed to a nail gift guide that only features handmade sellers.
That way it will be mutually beneficial to both of you, and you will not waste anyone's time.
4. PITCH PRODUCTS THAT ARE NOT ONE OF A KIND
Pitch items that are your top sellers and items that will not sell out on a regular basis. One of the worst things you can do is to pitch a one of a kind product to a gift guide. The problem is that many gift guides are written and then not updated for a few months. The blogger or media company is not going to continually check on the item that is featured to see if it's sold out. And they are NOT going to want their reader to click on an expired link. Big NO!
Solution: If you only have one of a kind items, consider pitching your whole shop as a collection and the link goes to the collection instead one one product.
5. INVEST IN SENDING PRODUCT SAMPLES
Be prepared to mail out a PR sample package. Sometimes the company might want samples. Not everyone wants samples, but some do for different reasons. Sometimes they might take their own photos, or use your product on their YouTube channels.
They may even include your product in a themed photoshoot or blog post. This should be beneficial to both of you. Check the traffic of the blog or website before sending out any samples to make sure it's worth the cost. If you are pitching a very well known website, be thankful that they ONLY want samples because many will charge PR fee to reach their readers.
6. WHEN EMAILING THEM, KEEP IT SHORT
Keep your introduction email short and to the point. Most people who write gift guides will simply go right to your website or Etsy shop and see if you are a good fit.
Here's a sample gift guide submission letter of what you can write.
I'm BLANK from BLANK and I just wanted to introduce myself and my company for a possible feature in one of your gift guides or shopping guides. I feel that your readers would absolutely love my products and that we would be a great fit.
My website is:
Thanks for your time and contact me anytime with questions. Looking forward to hearing your thoughts.
7. HAVE A UNIQUE WRITE UP READY
Writers are busy. To help you get featured, have a product or company write up of your business prepared. Then they can just insert it into their articles or change a few minor things. The write up must be unique to them and make sure that they know you will not be sharing it with anyone else because duplicate content on the web is a no no.
Good content is key when it comes to being featured on a blog or website - especially if you are not paying to be in the gift guide.
You want to make sure that you have enough information about your product or service so that their readers can see its value in a few short sentences. Nothing long and drawn out. But do be sure you are hitting the right points about your product.
So you will need to make a unique write up for every submission you are doing.
8. HAVE PROFESSIONAL PHOTOS OF YOUR PRODUCT READY
Your photos must be top of the line and professional. Use photo editing software to resize your images and edit out any dust or lint from your photos. Have high resolution photos ready. Most websites will crop and resize photos for their websites so that the page load speed is quick.
Your watermark can be on the photo but keep it on the bottom left side and make sure it does not interfere with the product that you are selling.
Lots of editors will simply go to your website and save the photos they want to use from there.
9. PREPARE IN ADVANCE & KEEP ORGANIZED
Keep an organized list of people you have contacted. Keep it in a spreadsheet style so that the next year you can easily check your spreadsheet of who you have contacted and when. The best way to keep track is simply make a spreadsheet in your Google docs. You can also purchase a planner if you like to write instead.
Here's what you can keep track of:
Website you contacted
Contact name and job title
Date of first contact
Date of sample mailings
If you are considering a planner instead of Google docs, the best planners are 6 ring A6 binders. That way you can insert as many pages and sections as you need and remove them when you don't need them anymore. And with the A6, you can also purchase calendar inserts and blank pages.
About a week after contacting them, you can check again just to see if they have had a chance to review your website. Do not despair if you get a no from some or no response. Keep trying until you find a perfect fit.
10. Join An Affiliate Program
Here's some news you might not know. Some magazines and blogs will only feature products from Affiliate Programs. So if you have a large collection or have the budget it might be worth it to look into Share A Sale to help get even more features. If you are selling on Etsy, there is good news because most magazines and bloggers already know about Etsy's affiliate program.
11. Offer A Discount To Their Readers
If you offer a discount, the best option is to not have it expire for at least a year. It comes back to the magazine or blog writer being to busy to go back into the gift guide and find expired coupons.
To stand out, if you are offering a discount, make sure it's not going to expire for a very long time. No coupon codes that will expire in a week.
12. If You Get Accepted, Ask About Placement
Some of the gift guides are huge. It's not uncommon to see a gift guide that features 20-30 products, even more. So what makes you stand out?
Ask if you can either be near the top of the list or at the very bottom. People like to read the first ones that are featured, then naturally scroll through the list to see if something catches their eye. Then they'll go to the bottom to see what's there. So the top and bottom are the best placements. Sometimes there is a fee for the top spots. But definitely ask because sometimes that's all it takes.
If you’re looking for a way to get your product featured in a gift guide, start by doing your research. Get to know the editors of the guides and pitch them ideas that are unique and interesting. Make sure your product is something special that stands out from the rest, and be prepared to send high-quality images and a well-written press release.
Follow these tips, and you’ll have a better chance of getting your product into the hands of holiday shoppers.
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