13 EFFECTIVE Ways To Increase SALES & Revenue For A Nail Business
Here are some creative ways to bring in more income to a nail salon or online nail business. Being a nail tech or at home press on nail artist is no easy feat.
You have to be meticulous, artistic, and run your business in a professional way all at the same time. Not to mention, keeping up with the latest nail trends and techniques is a must.
It's a lot of work, and it's also a lot of fun. And one of the best things about being a nail tech is finding new customers and building relationships with them.
Running a nail business is more than just doing nails. You also have to be good at marketing and promotion in order to get people through the door or to your online shop. That's why it's so important to market your business on a regular basis.
But what can you do to increase revenue and sales to your nail salon, at home nail business or press on nail Etsy shop?
We have some helpful tips to help you grow your customer list. Let's go through this list together. 😘
Ways To Bring In More Income To Your Nail Business
1. Send Out A Monthly Newsletter
As a nail tech or press on nail artist, you know that your business depends on keeping your clients happy. And one of the best ways to do that is to stay in touch with them on a regular basis.
It's a great way to let them know what's new in the nail world like trending nail art ideas. Get them excited to book their appointments. And it also helps to build and maintain relationships. Plus, it's a great way to promote your business and keep your name top-of-mind.
So if you're not already sending out monthly emails, now is the time to start. Your nail business will thank you for it!
2. Give A Behind The Scenes Look
There's an untapped market out there for nail techs. This is one of the ways you can easily bring in extra money, and that is to offer an hour workshop or behind the scenes at how you run your business.
This is a great way to show someone who might be thinking about getting into the nail business but is not really sure yet. This is especially helpful during those slow times if you have them.
Decide how much to charge per person. Do you want a group of 5 or or more? Or maybe just do a one on one session. Even if you have a small group of 5 and charge $15-20 that's some great extra money at the end of the month.
First make sure your insurance is up to date for workshops and demos. Then, have an agenda. Write down everything you want to show or talk about in your nail business planner. Decide how many at a time can come in depending on your space.
Show them around your nail studio. Let them see your favorite nail products or nail polish colors and how to use them. Do a demo. Talk to them about the business side. Who knows, there may be a budding nail tech artist in the group who gets inspired by you!
3. Join Facebook Groups
In today's competitive marketplace, nail businesses need to find every edge they can to increase sales.
Joining relevant Facebook groups can be a powerful marketing tool. By participating in these groups, nail artists can contribute valuable advice and information without being salesy.
For a press on nail artist in particular, joining Facebook groups is an essential part of marketing because it helps you stay up on trends and what is going on in the industry. By connecting with potential customers and other nail techs you can build lasting relationships.
Do make sure your profile links back to your website or Etsy shop so when someone checks out your profile, they see those links there to click on.
4. Use Promotional Tools
As a nail tech, you have the incredible opportunity to create beautiful nail art that helps your clients feel their best. But in order to build a successful nail business, you need to promote your salon and attract new clients while keeping your regulars happy.
There are a number of ways to do this, but some of the most effective promotional tools are online directories, word-of-mouth marketing, and social media.
Online directories like Google My Business can help potential customers find your salon, while word-of-mouth marketing from satisfied clients can help spread the word about your nail business.
And social media platforms like Instagram, especially reels, provide an excellent way to showcase your nail art and attract new clients.
By using these promotional tools, you can take your nail business to the next level.
5. Have A Professional Website
A professional website is important for marketing and customer care. As a nail tech or nail salon, you want to offer your potential customers the best possible impression of your business.
This includes having a well-designed website that is easy to navigate and provides relevant information about your services. Potential customers should be able to find your website easily online and get an idea of what you offer before they even visit your salon.
In addition, a professional website can help you build credibility with potential customers and help them to understand the quality of your services.
In today's competitive market, it is essential to have a professional website that helps you stand out from the crowd and attract new customers.
On this blog we use Godaddy for the domain hosting and Shopify for the theme.
6. Use A Loyalty Program
A loyalty program is a marketing strategy employed by businesses to encourage customers to continue patronizing their establishment. By offering rewards for continued patronage, businesses can increase sales and customer loyalty.
For example, many nail salons offer loyalty cards that give discounts on future services after a certain number of visits. This encourages customers to return to the salon for their nails, as they know they will receive a discount.
Similarly, many Etsy nail supply shops offer loyalty programs that give customers freebies or discounts after they have a certain number of times in their cart. This can increase sales by encouraging customers to order to a certain level.
It's a win win for both of you because it increases order amounts and gives your customers a great deal.
Ultimately, it is clear that loyalty programs can be effective marketing tools that can increase sales and customer loyalty.
7. Offer a luxury service
If you're running a nail salon, there's always room to increase your revenue. And what better way to do that than by offering a luxury service like adding real Swarovski crystals to nails?
Not only will this attract new clients who are looking for a high-end experience, but it will also increase the average spend of your existing clients.
For those looking for a way to boost your business, offering the ultimate manicure for special events and photo shoots is a good place to start.
8. Sell Custom Press On Nails
Have you ever wondered how you could increase your revenue as a nail tech? Smart business owners are always looking for ways to bring in more money.
One way to do this is by selling press on nails in between clients. This can help you to increase your revenue. By offering press on nails in your shop or online, you can provide nail art lovers with an easy and convenient way to get the nails they desire.
So if you're looking for a way to increase your revenue, consider selling press on nails in between clients. You may be surprised at how much it can help your business. We have a list of some amazing press on nail artists out there to check out for some inspiration.
9. Offer a light hand massage after the service
In today's competitive nail business, it's more important than ever to offer something extra to your clients. Something that will make them choose your nail salon over the others.
And what could be more relaxing than a light hand massage with natural hand creams or cuticle oils?
By offering a hand massage to your clients, you can increase revenue for your nail business. Nail techs can upcharge for the service, and customers will be happy to pay for the added relaxation.
Plus, the massage will help to increase circulation and leave hands looking healthier and more youthful.
10. Team Up With Local Businesses
For many small businesses, teaming up with other local businesses is a great way to increase revenue.
Here are five ways you can team up with other businesses to make more money:
1. Team up with a local business that has high traffic. For example, if you own a nail salon, teaming up with a local hotel, B&B, wedding planner or modeling agency is a great way to increase revenue. You can offer discounts to their customers. This is especially lucrative for special events like weddings.
2. Host an event at your business. If you have a unique space that can be used for events, teaming up with other businesses to host events is a great way to make money.
3. Offer discounts to employees of other businesses. If you want to increase revenue from customers who work in other businesses, offer them discounts on your products or services. This is a great way to attract new customers and increase sales.
We have lots of free printable planner pages on this blog that you can download and use for your list ideas.
11. Offer Products In Your Shop
Offering products in your nail salon can increase your revenue in several ways. First, it gives your clients the opportunity to buy products they need to maintain their nails between visits or grab a specialty gift item.
Selling products can help you build relationships with your clients. By offering unique and natural products like handmade soap, you can turn one-time customers into lifelong fans of your business.
So if you're looking to increase your nail salon's revenue, start by stocking up on product!
Here are some of the best selling retail items to offer in a nail salon.
12. Have a gift pack for clients that spend over $100
If you're running a nail salon, it's important to find unique ways to keep customers coming back. One way to do this is by offering gift packs for your very best clients.
You can team up with local artisans and see if you can get free PR samples. This way, it doesn't cost you anything and you can offer your clients a unique and thoughtful gift.
It's a great way to show your appreciation for their business and increase loyalty. Plus, it's a great marketing tool - word will spread about your salon and you'll see an increase in bookings. Especially if you include a 'give to a friend' gift card for a first visit deal.
13. Partner With Local Wedding Planners
Find all of the wedding planners in your area and offer them a discount code for every wedding party they send to you. You can also give them a free manicure when their sales get to a certain limit.
Growing a successful nail business can seem like a daunting task. But with the right strategies in place, you can increase revenue and take your business to the next level.
Did you find this list helpful? We hope so!
If you would like to support our nail blog, we would love it if you could share this article on your social media or link back to this list from your own blogs and websites. Feel free to share this on your nail groups too if it's allowed.
We would really appreciate that so very much :)
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